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Common Hosts a Private NYC Performance for Diesel

Last night, Common hosted a private performance at Capitale in honor of Diesel’s “Only the Brave” fragrance. Diesel actually contacted us in advance to post about the show, but we were somewhat salty that we didn’t get an invite :-( You know we stan for Common.

Regarding his partnership with Diesel, Common says:

“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”

In case you missed it, continue reading to check out his commercial for the fragrance.

Common Diesel Commercial

common and diesel



  1. Tini on Thursday 27, 2009

    why did i miss this? UGH! i love that man

  2. Quick on Thursday 27, 2009

    i have yet to actually smell this fragrance, but they are running ads everywhere-