Last night, ATF attended the Rocawear 10th Anniversary Party, held at the Rocawear Showroom in Times Square, and we were in the mix among some of New York City’s most notable movers and shakers. Celebrities such as Melody Thorton of Pussycat Dolls, Gorilla Zo, actor Brian White, Terrance J, DJ Clue, Laurie Ann Gibson, Teyana Taylor, photographer Derek Blanks, and more were in the building. The man of the hour, Jay-Z also stopped through and Beyonce even came through to show her hubby some love.

More pics and event coverage after the jump…

First of all, we would like to thank Absolut Vodka for keeping us right throughout the entire party.  Anytime we go to event sponsored by Absolut you can always expect themed drinks.   Since the night was for Jay-Z, they named the drinks after a few of his albums and the Reasonable Doubt (Absolut with a splash of pineapple juice and ginger ale) was our hands down favorite.

Walking around the showroom, it was hard to not notice all the classic Rocawear ads through out the loft. Rocawear has been around for 10 years, which is amazing for an urban apparel line.  The most stand out ads that we saw have featured Victoria Beckham and Naomi Campbell to Larry Johnson and Tearri Mari, and more.

Now we must say one of the highlights of the party was when the man of the hour, Jay-Z, finally showed up. He arrived so late to the event, that we almost  started to forget about him.  (Absolut will do that to you.)   Hov just appears to be humbled by everything, and we adore that, and he lit up the room when he walked in.  Not only that, the groupies were definitely flocking as well.  (You know who you are.)

Another highlight was choreographer Laurie Ann “Boom Kat” Gibson,  absolutely GETTING DOWN on the dance floor like there was no tomorrow.  (Pictured with Jay-Z above).  Notice how she’s rocking a similar hairstyle to Cassie’s new ‘do.  We hope that this is not a new Bad Boy trend of some sort.

While at the party, were were able to hear several select tracks off of the newly released “The Blueprint 3″.  Its amazing that is his 11th studio album, and folks are still worshiping the ground this man walks on.  If you were at the party and you didn’t hear the album before last night, DJ D-Nice made sure you heard it!  He played all of our favorites including  “Empire State Of Mind” with Alicia Keys to “Venus .Vs. Mars” (D-Nice was actually playing the demo version of this track featuring Beyonce).  DJ D-Nice is one of our favorite NYC DJs, and that man will keep you on your feet.  Usually events such as this can be quite stuff, but he manages to keep everyone dancing and smiling!

SMH @ Gorilla Zoe and his chain.

Okay so what you all have been waiting for! The true hightlight of the party for ATF was when Beyonce strutted her diva self into the venue. The whole aura of the party just took a turn when she graced the place. This fab chick runway walked to her hubby wearing some cut-off  jean shorts, an over-sized gray t-shirt, red 6 inch heels, and some Ray Bans. Now, her hair was a mess of course, you know she is going through her “messy look” faze right now, but she still looked effortlessly fab.  We loved how she was so laid back and chill. The sad part is she only stayed for 10 minutes, it seemed like she just came to pick up Jay and go home (GROUPIES fall back!)

Overall we must say the event was one of the best of the year, and Jay is truly the King of NYC.   If you haven’t gone out an bought The Blue Print 3 yet, you are late!  The album has some of Jay’s best work, he is turning pop fans into hip hop heads.

More Photos and inside twitpics below:

(Brian White was super nice)

Photographer Derek Blanks

Roc Nation’s new artist, J. Cole. (He’s got next!)

Additional pics are courtesy of Gabe of StuffFlyPeopleLike.com