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Optical Visionary: Jee Vice

Jee Vice (pronounced G-Vice) is a sunglass designer established in 2003, but in the upcoming months you will be seeing a lot more of them!  The shades are hand designed in France and hand made in Italy, aimed to inspire and empower women. “The Jee Vice line features two compilations tailored toward inspiring women that are aptly named, Revolutionary Correct and Optic Couture.”  Jee Vice’s are common accessories among many celebs, they have been spotted everywhere from the tip of Paris Hilton’s nose to Katherine Heigl’s — even Anna Wintour is a fan of them! 

“I want to give with Jee Vice a new way for women to feel their power through their look. I wish to inspire them the desire to love and live their passions, to fully commit themselves and elevate the perception of the contemporary woman.” says Philippe Vergez, Jee Vice’s founder and designer.

Most recently spotted in Jee Vice’s was fashionista, Rihanna wearing the Orange Red Hot pair. The Jee Vice’s will also be making big screen appearances in 2010’s Sex and the City 2 on style icon Sarah Jessica Parker’s alter ego Carrie Bradshaw and her bestie, Samantha Jones (Kim Cattrall).

Jee Vice’s can be found at department stores like Henri Bendel or at jeevice.com.

Rihanna in the Red Hot

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SJP’s Carrie Bradshaw in Heat Orange Jubilee

Pic: Just Jared

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Heat – Orange Jubilee

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Kim Cattrall’s Samatha Jones in Red Hot

Pic: Pop Sugar

A few of the Jee Vice’s 2010 collection:

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  1. BelizeanCutie84 on Monday 28, 2009

    Looks like glasses from Forever 21, If you ask me.