There are many sneaker lines out there, but how many of those catch the eye of Jay-Z?

Radii Footwear is an up & coming sneaker line based out of Los Angeles, but is taking NYC by storm. The founder & creator of Radii Footwear, Casey Arisohn, sat down with us to to talk about the kicks line and his fashion vision.

ATF: How are you going to get women back into wearing sneakers?

Casey Arisohn: You know, it’s a new category for us.  We think if you keep it fun and inspiring you’ll get the women into the goods.   We look at our shoes as art.  If you see a piece of art that makes you stop and appreciate it, you’ll want to have it for yourself.  Our shoes portray a fun fresh vibe.  You wear Radii, and you’re bound to have a good time.

ATF: What inspires the sneaker line?

CA: History, with a futuristic touch.  Kind of an oxymoron, but really it’s just as it says.  Fashion is very cyclical, so every 20 years or so you have trends from the past come back into the modern day.   Now they don’t come back the same shape or size they were in the past, they always come back with a new twist.  So we appreciate our history and the feel of the past, while giving modern and futuristic updates.

ATF: How did you feel when you saw Jay-Z wearing your line?

CA: How would anyone feel about this ICON wearing your creation on tour every single night?  If that wasn’t good enough, we found out that he bought his first 2 pair.   CRAZY!  He is the hottest thing in entertainment right now.  He has transcended rap and is exactly like I said, an ICON.   Honestly, we appreciate the love.  We didn’t set out to have all these celebrities wearing our shoes; we just wanted to create shoes that people wanted to wear.  We don’t pay anybody to wear our shoes, we just make good product and they wear it.

ATF: How long has the brand been around, and how did it start?

CA: We’ve been shipping since February 2009.   Shoes have always been my passion.  I worked in retail since I was 16 years old and was a shoe buyer shortly after.  My closet is over filled with shoes, my garage, and any other place I can stuff them.  I’m a true sneaker head.  I had run private label programs for 3 to 4 years which got me acquainted with the overseas business, so when I was given the time and opportunity it seemed like a no brainer.

ATF: What sets Radii Footwear apart from other sneaker brands?

CA: We POP off the wall.  We are personality boiled down to shoes.  You rock our kicks and people already know something about you.   We take what our customers are demanding and offer them quality product, at competitive pricing.

ATF: Do you plan on branching out from sneakers one day?

CA: Right now, shoes are our main focus.  We don’t ever want to expand and have the shoes suffer because they become a step child.  That being said, we definitely see other opportunities in the future.  I think it would be a bad business move if we built our name up and didn’t offer our customers product they were demanding.  It all comes down to timing.  Stay tuned.

ATF: What celebs would you love to see rocking Radii?

CA: Kanye West is creatively one of the most influential ICON’s ever.  So definitely Yeezy, but we’re segmenting our line so we have sneaker for the more mature casual consumer too.  With that line I’d love to see steezy young Hollywood sporting our shoes.  We’re trying to make shoes for everyone.   We’re all about showing there is no limit to fashion, creative styling, and opportunity.

ATF: What does fashion mean to your label?

CA: EVERYTHING.  Enough said.

ATF: Describe Radii Footwear in THREE FAB WORDS..

CA: Personality, Timeless, WOW!

Radii Footwear can be found in over 14+ stores here in NYC.

Radii Footwear caters to women and men.  So ladies if your into kicks there is something for you as well, but with the holidays around the corner, you may want to pick up a pair for your latest boy toy. What guy wouldn’t want to rock the same sneaks as Hov?

You can get more information on Radii Footwear & Casey Arisohn – HERE

Interview Conducted by Ian Jarrell