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Boycott Bounceback: Ivanka's Clothing Label 'Secretly' Hitting Shelves Under A New Label

Have you purchased any Adrienne Vittadini Studio fashions lately? If you have, you should know that the label is just a front for Ivanka Trump's fashion empire. The company took it upon itself to pull the switcheroo when Trump's sales started taking a dive in retail stores.

Ivanka Trump's fashion industry has been having the best year ever, reports say. This comes as a shock because many people have vowed to boycott the brand. The boycott was so widespread that dozens of major retailers have ditched Trump's products. It's a little odd that a company can be doing so good when half the country wants nothing to do with the product.

Business of Fashion reported on Monday that G-III, the company that makes and distributes Ivanka's line, pulled a bait and switch on people. After many shops began ditching the Ivanka Trump brand due to political boycotting, G-III began swapping out the labels. Instead of Ivanka's name, the clothing now sports a label reading, "Adrienne Vittadini Studio."

The clothing line has become a hot ticket in Stein Mart, a Florida-based company with a chain of 290 stores spread throughout the South and the Midwest.

Ivanka, oddly, had no idea that her labels had been switched. She reportedly wasn't happy.

“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization,” said a spokesperson for the company. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labeled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”

According to Susan Scafidi, professor of fashion law at Fordham Law School and founder of the Fashion Law Institute, there is nothing illegal about companies doing this. “US textile product labeling laws allow substitution of labels, so long as the entity making the substitution is identified on the new label and keeps records for three years... This is mostly for supply chain tracking reasons. All of the other required information on the label — fiber content, country of origin, etc. — must be maintained.”

Source: NYPost
Photo: NY Post

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