Quantcast

Boycott Bounceback: Ivanka's Clothing Label 'Secretly' Hitting Shelves Under A New Label

Have you purchased any Adrienne Vittadini Studio fashions lately? If you have, you should know that the label is just a front for Ivanka Trump's fashion empire. The company took it upon itself to pull the switcheroo when Trump's sales started taking a dive in retail stores.

Ivanka Trump's fashion industry has been having the best year ever, reports say. This comes as a shock because many people have vowed to boycott the brand. The boycott was so widespread that dozens of major retailers have ditched Trump's products. It's a little odd that a company can be doing so good when half the country wants nothing to do with the product.

Business of Fashion reported on Monday that G-III, the company that makes and distributes Ivanka's line, pulled a bait and switch on people. After many shops began ditching the Ivanka Trump brand due to political boycotting, G-III began swapping out the labels. Instead of Ivanka's name, the clothing now sports a label reading, "Adrienne Vittadini Studio."

The clothing line has become a hot ticket in Stein Mart, a Florida-based company with a chain of 290 stores spread throughout the South and the Midwest.

Ivanka, oddly, had no idea that her labels had been switched. She reportedly wasn't happy.

“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization,” said a spokesperson for the company. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labeled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”

According to Susan Scafidi, professor of fashion law at Fordham Law School and founder of the Fashion Law Institute, there is nothing illegal about companies doing this. “US textile product labeling laws allow substitution of labels, so long as the entity making the substitution is identified on the new label and keeps records for three years... This is mostly for supply chain tracking reasons. All of the other required information on the label — fiber content, country of origin, etc. — must be maintained.”

Source: NYPost
Photo: NY Post

Tell Us What You Think

More Fab Stories

The eldest daughter of former President Barack Obama took a gap year between high school and college, but she seems to be settling into her new...

You've heard of a makeover? Some people need a makeunder. Some women work just a little too hard putting on make-up, tanning, doing up the hair...

Donald Trump has brought on “one of the most dangerous times in modern history,” according to Joe Biden.

The Hill reported that the former...

It's been two long, amazing years for Knatalye and Adeline Mata. When you look at them, the girls seem like your average toddlers. They each have...

One woman from Texas is lucky to be alive after her husband attempted to kill her. It was a botched murder-suicide attempt; the man died, but his...

Latest Fab Stories

'The Today Show' had a tearful meet and greet with cancer survivors and former Vice President Joe Biden. The VP is known for his tireless work to...

A high school yearbook portrait is an important event for a lot of teens because they plan to treasure those memories for life. Kids may spend a...

A video of Donald Trump Jr. lifting weights has gone viral, and on Thursday night, talk show host Jimmy Kimmel could not help chiming in to make...

Good parents are always doing whatever it takes to help protect their children from harm. From the time a child is born, parents are installing...

Cars are an expensive asset, and to have one just disappear can be frustrating. One dad tried to accept that his vehicle was gone when someone...