Quantcast

Adidas Under Fire Over Controversial Email

Adidas, the multinational corporation most famous for their line of running shoes, wanted to send out an email to commemorate the finish of this year's Boston Marathon. Their poor choice of words for the subject line had a lot of people shaking their heads. Was this a sick joke? Or could someone have legitimately made such a horrendous mistake?

Boston resident Mike Denison received an email from the athletic wear company and was immediately shocked. He tweeted the offending line, which read, "Congrats, you survived the Boston Marathon!"

Denison added the tweet, "you may want to rethink the subject line."

"Survive" was really a poor choice of words, given that the memory of the 2013 Boston Marathon deadly bombing is still fresh in people's memories. The bombing was plotted by two brothers who made home-made explosive devices that detonated near the finish line. Three people died in the blast, 16 people lost limbs and hundreds of people were injured.

How young and/or clueless must the person charged with the task of writing the email be if the Boston Marathon Bombing just three years ago doesn’t ring a bell? This was part of a mass emailing to the company’s loyal customers, and surely managed to bring back some horrible memories for some who might actually have been there in 2013.  

Denison was more understanding than most about the faux pas. "I got what they were trying to say but it obviously wasn't well thought out," the Adidas customer said to AOL.com.

Twitter users were not so kind. They immediately jumped to criticize Adidas for that particular brain fart. Facepalm memes became the most popular response, hands-down. Some compared the poor word choice to the recent Pepsi commercial debacle, in which Kendall Jenner completely 'missed the mark' of diversity when she shared a soda with a cop during a protest.

Adidas has issued for an apology for the poorly chosen phrase.

“We are incredibly sorry,” the company said in a statement. “Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.”

Source: AOL
Photo: Max Esposito/Flickr

Tell Us What You Think

More Fab Stories

President Donald Trump and First Lady Melania aren't the only power couple in the White House. There is also First Daughter, Ivanka Trump, and her...

From coast to coast, it seems as if Hispanic people are being targeted more and more for racism. Recent incidents in New York City and Los Angeles...

A cheerleader from Milwaukee, Wisconsin unexpectedly suffered from cardiac arrest two years ago and was rushed to the hospital. She was diagnosed...

Fans of former President Barack Obama and First Lady Michelle are rejoicing. The couple have recently signed a multi-year deal with Netflix to...

When you think about weddings with the royal family, what comes to mind is probably fancy hats, and stuffy dress uniforms, and hours of boring...

Latest Fab Stories

A couple who couldn't have a baby of their own wanted to adopt, and they were overjoyed to welcome a baby boy into their home. Unfortunately, the...

While the country seems more and more divided over politics, it looks like members of the two major political parties can get along just fine. A...

A Philadelphia teacher noticed a six-year-old child in her classroom chewing on something plastic. She asked the girl what she had in her mouth....

When a married couple splits up, things can get ugly. Sometimes, one party can take things way too far. One mand is now potentially facing charges...

The Office of Government Ethics released President Donald Trump's 2018 financial disclosure form on Wednesday. Mainly it was meant to reveal...