Radii Footwear is an up & coming sneaker line based out of Los Angeles, but is taking NYC by storm. The founder & creator of Radii Footwear, Casey Arisohn, sat down with us to to talk about the kicks line and his fashion vision.

ATF: How are you going to get women back into wearing sneakers?

Casey Arisohn: You know, it’s a new category for us.  We think if you keep it fun and inspiring you’ll get the women into the goods.   We look at our shoes as art.  If you see a piece of art that makes you stop and appreciate it, you’ll want to have it for yourself.  Our shoes portray a fun fresh vibe.  You wear Radii, and you’re bound to have a good time.

ATF: What inspires the sneaker line?

CA: History, with a futuristic touch.  Kind of an oxymoron, but really it’s just as it says.  Fashion is very cyclical, so every 20 years or so you have trends from the past come back into the modern day.   Now they don’t come back the same shape or size they were in the past, they always come back with a new twist.  So we appreciate our history and the feel of the past, while giving modern and futuristic updates.

ATF: How did you feel when you saw Jay-Z wearing your line?

CA: How would anyone feel about this ICON wearing your creation on tour every single night?  If that wasn’t good enough, we found out that he bought his first 2 pair.   CRAZY!  He is the hottest thing in entertainment right now.  He has transcended rap and is exactly like I said, an ICON.   Honestly, we appreciate the love.  We didn’t set out to have all these celebrities wearing our shoes; we just wanted to create shoes that people wanted to wear.  We don’t pay anybody to wear our shoes, we just make good product and they wear it.

ATF: How long has the brand been around, and how did it start?

CA: We’ve been shipping since February 2009.   Shoes have always been my passion.  I worked in retail since I was 16 years old and was a shoe buyer shortly after.  My closet is over filled with shoes, my garage, and any other place I can stuff them.  I’m a true sneaker head.  I had run private label programs for 3 to 4 years which got me acquainted with the overseas business, so when I was given the time and opportunity it seemed like a no brainer.

ATF: What sets Radii Footwear apart from other sneaker brands?

CA: We POP off the wall.  We are personality boiled down to shoes.  You rock our kicks and people already know something about you.   We take what our customers are demanding and offer them quality product, at competitive pricing.

ATF: Do you plan on branching out from sneakers one day?

CA: Right now, shoes are our main focus.  We don’t ever want to expand and have the shoes suffer because they become a step child.  That being said, we definitely see other opportunities in the future.  I think it would be a bad business move if we built our name up and didn’t offer our customers product they were demanding.  It all comes down to timing.  Stay tuned.

ATF: What celebs would you love to see rocking Radii?

CA: Kanye West is creatively one of the most influential ICON’s ever.  So definitely Yeezy, but we’re segmenting our line so we have sneaker for the more mature casual consumer too.  With that line I’d love to see steezy young Hollywood sporting our shoes.  We’re trying to make shoes for everyone.   We’re all about showing there is no limit to fashion, creative styling, and opportunity.

ATF: What does fashion mean to your label?

CA: EVERYTHING.  Enough said.

ATF: Describe Radii Footwear in THREE FAB WORDS..

CA: Personality, Timeless, WOW!

Radii Footwear can be found in over 14+ stores here in NYC.

Radii Footwear caters to women and men.  So ladies if your into kicks there is something for you as well, but with the holidays around the corner, you may want to pick up a pair for your latest boy toy. What guy wouldn’t want to rock the same sneaks as Hov?

You can get more information on Radii Footwear & Casey Arisohn – HERE

Interview Conducted by Ian Jarrell

Misa was Diddy’s college sweetheart, who he also took along on his rise to stardom. They eventually had a child together but after a while,  Misa  broke free of the relationship,  stepped out on her own, and went on to become a successful fashion designer and stylist.

In this interview, Misa sits down with ATF and lets us know how she does it all, from being a mother of three to a highly sought after stylist and business woman.

“Diddy has is own sense of fashion and I have mine, but having worked so closely with him, I believe we have inspired each other.”

ATF: What does Fashion mean to you?

Fashion is an exciting way for people to express themselves in a creative and unique manner.

ATF:  So when did you decide you wanted to get into the fashion business?

Fashion is a Philosophy. I was born with a sense of fashion and I have spent a lifetime cultivating and developing it. If I’m not learning from fashion, I am teaching it.

ATF:  Diddy is very into fashion; do you feel you may have inspired him very early on?

Diddy has is own sense of fashion and I have mine. But having worked so closely with him, I believe we have inspired each other.

ATF: How does being a mother effect your personal style?

Being a mother doesn’t reflect my personal style. My style is reflected in everything I wear, whether it’s a business suit or an outfit for fashion week! You’ll never see me dressing like the average soccer mom.

ATF: From doing research, we know you were around at the very beginning of Bad Boy, what was that experience like?

It was a special experience, a time when young people were given the opportunity to express their creativity in music and fashion. When those opportunities proved successful, we were then able to create and run companies. These opportunities turned hip hop from fad to culture.

ATF: How do you balance being a mother of three and being a business woman, that has to be difficult?

I do exactly that, I balance it. It’s not always easy but I manage to prioritize and do my best. I also have great children who understand that mommy works.

ATF: Who have been some of your favorite people to work with, and why?

I have enjoyed every client. Each experience is unique. As a stylist I try to learn and grow with every job and I continue to learn various aspects of style and fashion with each opportunity

ATF: Do you ever plan to write a book about your life?

Yes, I plan to write a book about my life. I look forward to sharing my experiences.

ATF: What are some skills do you think are necessary to become a stylist?

You must be able to multi-task and be very resourceful. Your ability to produce, find, or create what your client demands is what will set you apart from the rest. You also have to be observant and listen. It isn’t about the new must have item in a fashion magazine; it’s about making someone look and feel their best.

ATF: Do you believe women have it harder in the fashion business?

Fashion and business are 2 words. Woman are fashion, they are trendsetters, if as a mother, senator, actress or a celebrity. The business has a habit of identifying the best and that is where ‘haute’ comes from. Woman with a great style and presence have always succeeded in the business of fashion, they are the exceptions and not the rule.

ATF: Now if you children wanted to get into the entertainment business, what would you tell them?

I don’t think you and I both have enough time (Laughs)! I would first tell them the same things I tell them about all of their other life choices. Keep God first, become knowledgeable, don’t make hasty decisions, and always uphold your morals and values.

ATF: That is some great advice that honestly everyone should listen to. What do you think makes you different from other stylist?

I have keen and distinctive eye. I think I’m versatile and have a natural ability to visualize the finished product, create it and execute it. I always deliver.

ATF: What are some future goals for Misa?

To continue to grow as a person, be the best mom I can be and create a timeless legacy.

ATF: What is some advice you would give up and coming stylist and designers?

Learn and understand the craft, once you decide you want to pursue fashion styling as a career, stay focused and remember fashion is a business. Don’t be disillusioned by all of the glitz and glamour of it all.

Interview Conducted by Ian Jarrell

The R&B songstress is gearing up to release another album, and she ain’t changing for anyone. During her interview with ATF, Teairra spoke on relationships, fashion, rumors circluation around her, and the making of her new album At That Point.

Continue reading to check out the interview.

ATF: Hey there Teairra!

Teairra Mari: Hey, how are you?

ATF: I’m good, so we hear you have a new album going up.

TM: Yeah I sure do. The album is called “At That Point”, which will be in stores October 20^th of this year. I have features from Nicki Minaj, Pleasure P, Flo-Rida, Rick Ross. I also worked with a few producers, Rico Love and The Runners just to name a few.

ATF: Tell us how was it working with The Mistress, Nicki Minaj?

TM: It was great, I loved working with her. She is actually like really funny. When I heard the space for a rapper on the track “Automatic”, I knew she would be perfect for it. I thought off her right off the back. So you know I sent her the record and she sent it back to me that same day.

ATF: So what are some of your favorite tracks off the album?

TM: “Automatic” with Nicki Minaj and this song called “Emergency“. I love the whole album but those our my favorites this week (Laughs).

ATF: You know your last album was very rough and “tell it like is”. You even got a stamp on it warning listeners.

TM: Well this one I am still doing the same but in a more adult kind of way. No Parental Advisory Sticker this time, I’ve learned to express myself without cursing. I use to curse like a sailor in high school. That album was truly a reflection of who I was at the time.

ATF: What is your musical lane right now with this new project?

TM: It’s the same. Still Teairra Mari, just a lil older. I’m more experienced, so I have more to talk about this time around.

STYLE

ATF: So describe Teairra’s personal style…

TM: It’s very girly-girl, very lace and pearl. I love big beautiful rings and necklaces.

ATF: So what is your fashion addiction? When you go to the mall what is the first thing you look for?

TM: Shoes! I have like a shoe obsession.

ATF: So who are some of your favs?

TM: Manolo Blahnik, Giuseppe, Gucci, oh and Betsy Johnson too.

STYLE TIPS from Teairra Mari

If you have a big necklace, it’s best to wear just stud earrings. If you love bangals put them all on one arm and keep the other one nice and clean. You can place a ring on that opposite arms hand. Its never good to look like you are doing too much.

I learned this one from Tyra Banks. Always have a pair of nice earrings, lip gloss, and a big pair of shades in your purse. Even if you look disgusting and you have those three items you will always look presentable.

ATF Rumor Mill

Famous Quote – “Why would she ever go there? Keep my name out your mouth, sweetie.” Teairra Mari towards Rihanna

TM: I didn’t mean it in a negative way, it actually was in a print magazine. So people took it out of context. But you know that situation is so dead to me. It’s like it wasn’t a big deal at all. I was actually just being funny, that’s just how I talk. I am from Detroit and we be like “Un ,Un sweetie, keep my name out ya mouth Boo!” That’s just how I talk when I am being funny. So that’s all that was about

Teairri Mari and Pleasure P dated?

TM: No that’s really just like my brother, no we were never together.

ConcreteLoop.com Picture – Coupled Up w/ Laz Alonso

TM: That was actually just for this TV show we did, for TV One. We just went on this date and cooked. We went to this culinary art school and boy was the dish we made good (Laughs).

Coffee Hour with Teairra Mari

ATF:  What do you and your girl-friend talk about?

TM: We talk about everything from hair and make-up to boys. At this point in my life I am on this whole positive kick. We just made up a saying actually.

“Positivity inspires Productivity which equals Progression & Prosperity” – The Four P’s

ATF: You had the single “Hunt 4 U”, so what man is Teairra on the hunt for?

TM: A clean guy, a respectful guy, you gotta have street creditability, and style; it doesn’t have to be over the top. I like simple at the same time stylist.

Build Your Perfect Man

The Swag of Lil’ Wayne

The Sexy Confidence of Kanye West

The Bank Account of Donald Trump

The Face of T.I.

ATF: So when you do find you perfect man, how does he keep you?

TM: Just remain the same man I fell in love with. It’s simple, stay clean, stay swagged out, and stay on the grind.

if you want more information to Teairra Mari check out the links below:

Twitter – @Teairra_Monore

Myspace – www.myspace/teairramari

Interview Conducted By Ian Jarrell

ATF: How did you get started?

Casely: I got started at school. Besides that, I was always singing around the house.

ATF: Do you feel like school was an important part of your career? I heard through the grapevine that you went to Berkley College of Music.

Casely: I definitely feel like it plays a part in setting me apart. Everyone doesn’t have to go to school to make it big as an artist, but for me, it adds a bit more to who I am as an artist and as a musician.

ATF: What’s your ethnicity?

Casely: My mother is Trini and my father is Panamanian.

ATF: Does that influence your sound at all?

Casely: Yeah, not directly. You’re not going to hear any Latin music or West Indian music on the album at all, but I think it influences my music in the sense of longevity, in terms of not having any barricades on my music. I grew up listening to a lot of different music around the house and in the city, so I drive influence from everything.

ATF: Who are some of your musical influences?

Casely: Definitely Michael Jackson, Stevie Wonder, Prince, Donny Hathaway. I just basically like anything that’s unique and different.

ATF: So, tell us about your new project.

Casely: I’m bringing back that original, unique music! Its an R&B album but its also pop, hip-hop, its everything. Its real music, ya’ know? I’ve been grinding it out trying to get a deal for as long as I can remember. All of the music has that 80’s type of feel.

ATF: What is the most important thing that you can tell upcoming artists who are trying to be in the same position that you are in now?

Casely: The most important thing is to stay focused. Growing up, I always wanted to be a recording artist, so that helped keep me focused. Any decision that I’ve made throughout my life has been to affect my dream in a positive way. Just keep perfecting your craft. Stay out there, keep doing shows, and keep honing your craft.

ATF: So, I saw your video for “Emotional”, and I saw a couple of Miami artists that I recognized, including Pitbull. Are you currently based in Miami?

Casely: I was born in Miami, but I was raised in Ft. Lauderdale. I was back and forth because my parents got a divorce. My father lived in Miami and my father lived in Ft. Lauderdale.

ATF: AllThatsFab.com is based in New York. How about you let our readers know what Miami has to offer…

Casely: I think Miami has its energy to offer. The world has gotten a lot of Atlanta’s energy, maybe even Cali and New York, too. I’m excited to bring a new wave to the world. You guys have gotten to enjoy our hip hop, like Rick Ross, Trick Daddy and Pitbull, but now its time to hear what our R&B sounds like down in Miami.

ATF: One thing that I also like in your video is that you do a lot of dancing. How long have you been doing that?

Casely: I’ve been dancing for about 5 years. I haven’t been dancing as long as I’ve been singing, but dancing for me is definitely something that I wanted to be original. Like when you look at Prince, when he was dancing, you couldn’t really put a finger on it, but it looked fly, it looked dope. I don’t want people to look at me and be like, ‘Oh, he’s a pop-locker, or he break-dances.’ I touch different genres of dancing, but, at the end of the day, I want it to be organic and original.

ATF: I also heard that you play musical instruments. Is that something that we can hear on your album?

Casely: You’re probably going to see a lot more of it in my live shows. I’m definitely incorporating my piano in my show, and I play an acoustic version of “Emotional”. The album, for the most part, is production and beat based. There’s not really a lot of live music on there, but we wanted to focus on the groove, and wanted people to bobbin their heads.

ATF: Well, you know this was coming…Do you have a girlfriend?

Casely: Nah, nah, I’m single.

ATF: Are you single and ready to mingle, or are you single and just focused?

Casely: I’m single and focused! They go hand in hand. Everyone can hit me up on Myspace.com/casely. I do maintain it myself so hit me up with the comments. Also check out Caselymusic.com and request, “Emotional” on your local radio stations and cop it on itunes.

ATF: Are you currently in New York right now?

Casely: Yeah, I’m freezing right now in what you all call “warm weather”.

ATF: (Laughs) So, what do you have planned while you’re here in the city?

Casely: Well, just yesterday I was at the Ray J/Yung Berg shoot for “Sexy Can I“. They’re re-shooting the video, and I did a little cameo for that. Today, I’m doing interviews, and soon, I’ll be shooting to Philly to do some radio stuff and to open up for Wyclef.

ATF: Nice!

Casely: Yeah, I’m real excited about that. You know, I’m just doing things here and there.

ATF: Well, Casely, we’ll definitely look out for you, and we look forward to hearing more from you. Are there any last words that you’d like to leave us with?

Casely: Just be on the lookout! 1985 is coming back, so get ready.